back to school

For Old Navy’s BTS campaign, we aimed to inspire kids to explore it all, embracing passion over perfection. This lively and joyful campaign followed kids from skateparks to band practice, from the bowling alley to the baseball field. We developed four unique concepts, all building up to the overarching message: "DON’T GROW UP, GROW OUT." The campaign came to life across online platforms, in-store displays, and social media.

ROLE / Art Director

concept / location scouting / casting / on-set art direction & post production

CREATIVE DIRECTOR / Taylor Muna
DESIGNER / Jen Shuman / Dani Velasquez
PHOTOGRAPHER / Pricilla Gragg
VIDEOGRAPHER / Oliver
STYLIST / Ashley Ording

In this BTS video, we follow our one hero talent as she explores her many interests. From her star-is-born side, to her kingpin side, to her director’s cut side — she (with her ever-present hype squad, ofc!) is giving each of her passions time to shine.